Are you experiencing a high bounces rate?. This guide contains the information you need to create an awesome web design that will reduce your bounce rate thereby increasing your conversion rate and increasing your user’s experience and building trust with your audience. Your website can’t easily be successful by excelling in a particular aspect (such as solely design and content). It needs to have a unique design that feeds into your website users experience. In digital marketing, website design places a key role.
“It’s so important, so much that 38% of visitors will leave a website if they find the design unappealing. So, it’s designed plays an important role in how visitors experience your site.”
Combining brilliant and creative web design ideas gives you a way to be distinct and provide a unique, positive experience to your visitors. So, what are the steps or tips to achieving all that was listed above?. Here are 10 Amazing web design tips
Table of Contents
- 1. Make it interactive.
- 2. Leverage on visual ranking.
- 3. Use a descriptive, keyphrase-focus headline on your homepage.
- 4. Apply SEO procedure.
- 5. Implement a Navigation key.
- 6. Utilise Unique Font.
- 7. Remove irrelevant content & imagery from your website
- 8. Mobile optimization
- 9. scrutinize your website for broken links.
- 10. Implement a call to action button.
1. Make it interactive.
Ideally, you don’t want visitors to your website to have a passive experience. You want visitors to be engaged with information on your page. One way to ensure this is to add interactive elements to your website.
This can include anything that gives visitors the right to change their experience on the page by scrolling and clicking on certain sections.
2. Leverage on visual ranking.
Website design also uses visuals to draw the attention of visitors to important elements first. Website layout includes position (high or low on a page), size (large or small), preview (video, image, Symbols) and contrast (colour and white distance). Optimize Your Images When adding images or photos to your site, try not to make the file size too large. If it’s too big, it will take too long to load your page. Your visitors are too busy. Nobody will wait for your site to load and they will leave. There are a number of tools that you can use to reduce the size of your image file before uploading it to your website.
3. Use a descriptive, keyphrase-focus headline on your homepage.
The headline on top of every homepage (and every page) is either descriptive or not. If it’s not then visitors may not be able to answer their first question: “am I at the right place”?.This is also an opportunity to use target keyphrase to point out relevance. But many marketers prefer to write something clever or unclear as a replacement. Instead of a decorative but unclear headline, write something descriptive. Make sure you explain what the company is doing high on the homepage.
4. Apply SEO procedure.
The best website in the world is It’s no use if no one can find it. Creating a website that is SEO-friendly requires careful planning and an organized approach to showcase your business and the services you offer.
When Google rates your website very highly by using your optimized copy, you immediately get extraordinary contact with potential customers who are looking for your product or service. So you need an SEO friendly website that is search engine optimized so that it can be displayed when Google looks for visitors to your website.
When designing your website, Navigation is key, it’s important the map shows the main places that users can visit. There is nothing worse than a site with an unorganized or incomprehensible navigation interface. When Improving your website Navigation is important to ensure that your visitors can easily find what they are looking for. If users can’t find what they see, they have no reason to stay on your website. Instead, they will definitely jump back and find a competitor that offers a better user experience.
6. Utilise Unique Font.
Most of us aren’t web designers because of that, we don’t spend a lot of time thinking about fonts, but they have an effect on how we interact with different websites we visit. Choosing a unique font is a little way you can add some extra personality to your website and create a design experience that feels. There are a lot of tools online for discovering new fonts and if you decided to mix things up by using different fonts on one page.
Useful tools for don’t mixture help you select fonts that look good together. Canva Design uses different fonts to create a visually compelling homepage that tells you something about their style as a brand or designer.
7. Remove irrelevant content & imagery from your website
Irrelevant irrelevant content and images on your website reduce value and the message you are trying to communicate. Complex animation, Content that is too lengthy. With an audience that has a few seconds attention span, you have to make a first impression by getting to the main points fast. This has something to do with it short, strong content areas, and appropriate photos/symbols, combined with a powerful headline. Avoid words that are ambiguous.
This will only make your content sloppy and you will end up confusing your users. Some words to avoid include avant-garde, the best of breeds, business-critical, slipshod etc. These are some words that are used by hundreds if not thousands of companies and it doesn’t make their content more interesting.
8. Mobile optimization
Customers and visitors are spending an increasing amount of time searching All types of mobile content. According to Google further search is now carry-out mobile than on desktop.
“Bright Edge Mobile study Research found out that 57% of all online traffic occurs in Mobile devices. E-mail Monday takes place between 15 and 70% of emails are opened on smartphones and tablets, depending on the target group.”
Mobile search has overtaken Desktop for most industries. So, optimizing your own website is a must.
Depending on the size of your website or how old it is, you may, as a matter of fact, have a few web pages or links that aren’t working. Take time to decide whether your website has a corrupted page or not. You will be surprised to find it previous high performing landings pages, are unpublished.
Once visitors land on your
website, they won’t know what pages which they view are all about or actions to take if you don’t provide them with the necessary information. A call-to-action button is one of the many instructions that reveals the next step users or visitors of your website should take on a page. Your call-to-action button is the bridge between the content your visitor is already interested in and a higher value service or product you offer. Take the time to add call-to-actions buttons that offer solutions to their pain points.