Coronavirus has changed our world dramatically! Words like social distancing and lockdown which before this time were alien to us, have now become the new words on literally everyone’s lips, even children are chanting; “social distancing”.

Due to the pandemic, our once busy streets have become ghost towns, more and more people are working remotely, and half of the population is working from home. This is one change that no one saw coming, no one predicted this one. It just came upon us like a thief in the night.

But you know what they say, every experience has a lesson, and this one is no different. So what are the lessons to be taken from this experience? This coronavirus pandemic has taught us that the world is becoming more and more of a digital plane and that it would be foolhardy not to join the train. so! if You already have an online business; this is a good time to take things a notch higher by strengthening your online presence.

I know what you’re thinking; “how do I take my online business a notch higher” it’s simple!!

Good old SEO is all you need to do. SEO is one of the best ways for you as a digital marketer and content creator to strengthen your business. It is pretty simple to understand but more importantly it has so many amazing benefits; from free traffic to an increase in leads and sales. That said, let’s take a closer look into what SEO means.

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What is SEO?

If you’re a digital marketer, I am quite certain that this acronym rings a bell, but what does it entail? SEO is an acronym which stands for search engine optimization, it is the process of optimizing your web content to appear on the first pages of search engines, it is also the process of optimizing your content to appear on top pages when users search for certain keywords that you cover.

what is seo now

This is important because every day, millions of internet users are searching for different things over a wide range of topics. For instance, if you happen to be a fitness blogger and you write about “how to lose belly fat” there are millions of people who are searching for this keyword too, so it is super important to optimize your content in such a way that search engines would view you as an authority on that subject and would be happy to place you on its top pages.

SEO is divided into two major parts:

Why Do SEO Matters?

SEO is an important part of any online business. As a matter of fact, if you want to make any success out of your online business, you cannot afford to ignore SEO. Some people do not think that SEO is such a big deal, but think about how much free traffic you would be missing out on, and how many potential customers you could be losing if you do not take advantage of the millions of search engine users that you could target and convert.

Benefits of SEO

There are so many benefits of SEO and we are just going to touch on a few.

Why Do Your Business Needs SEO?

SEO is vital for business growth; it suffices to say that without SEO your business might not grow to its full potential. Profit, customers, sales, these are some of the most important things to any business owner and SEO is one of the fastest and easiest ways to achieve these. Whatever it is you are looking to achieve as a business owner, SEO can help you achieve it at the snap of a finger.

Importance of SEO in Digital Marketing

Importance of SEO Chart
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Digital marketing is the promotion of products and services via electronic devices. It is advertising delivered through digital channels, and some of these channels include, Social media, PPC, Google Adwords, Amazon, Organic; SEO

Needless to say that SEO is extremely vital to every digital marketer, it is important for online success. SEO is the process of making web pages easy to find, this means applying SEO as a digital marketer would help your customers find out about your business even though you are surrounded by countless competitors. As a digital marketer, you need to have a competitive advantage and SEO provides you with that. In addition to that, advertising is an important aspect of every business and SEO provides you with a lot of free advertising.

Why you need an SEO expert: with all that has been said, I’m quite certain that you are very enthusiastic about getting started on your SEO journey, the good news is; anyone can master SEO, but with the high level of competition in the world of digital marketing and within the cyberspace in general, it is super important to employ the services of an SEO expert, Someone with some level of experience and expertise. An SEO expert is someone who has already gained some substantial level of experience in the field and knows how to optimize web pages effectively.

Employing the services of an SEO expert is;

Finally, SEO is an expensive and longterm goal and therefore, demands financial preparation before executing. The right SEO implementation will definitely improve your business online and generate you more return on investments.


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